İzmir Typeface Promo

The İzmir Font Family is a geometric sans in normal and narrow widths, eleven weights, italics. It is a civic type system commissioned by İzmir Vakfı. The promo film had to introduce that entire structure in under three minutes: widths, weights, usage, and the relationship between typography and the city's visual identity.

My role sat across the wider identity and motion process. Alongside the animation, I was involved in industrial design work and designed much of the icon set, so the film had to extend a language I already knew from the inside rather than decorate it from the outside. The animation wasn't starting from zero. It had to preserve a calm, municipal tone while making the font's new ideas visible.

That tension shaped the edit. İzmir's identity reads quietly confident; a specimen film can easily turn into noise when every feature demands screen time. Rhythm became the main tool: contrast between width and weight, pacing that let each characteristic register before the next one arrived.

The result is a short film that reads as both type specimen and city portrait: enough structure for designers, enough atmosphere for a public audience, compressed into a tight production schedule.