2020 / Motion Design - 1'18" - 4K Video - 2020
Magnetiq Promo Video
Magnetiq is a digital advertising platform built for small and medium businesses, offering performance-driven ads without enterprise overhead. The promo had to do two things at once in eighty seconds: feel designed enough to carry a brand, and explain the product clearly enough that a first-time viewer could follow the workflow.
My role covered the video production end to end: animatic, voiceover script, motion design, SFX, and foley drawn from online libraries. The film maps the full app journey, from account setup to campaign output, down to micro-animations that show individual UI states. Those pieces grew as one continuous production line rather than separate deliverables handed between departments.
That structure mattered because the client team trusted the visual direction but wasn't inside the day-to-day production loop. Clarity and energy had to hold without constant review cycles. Each transition carried both product logic and visual temperature.
What emerged is a short brand film that reads step-by-step when you need it and moves fast when you don't. SMB ad creation becomes something approachable, not intimidating.
Magnetiq helps small and medium-sized businesses create performance-driven ads for digital platforms.
This promo translates the product’s speed and clarity into a short motion graphics piece. My work focused on animation, pacing, transitions, and sound effects, keeping the film sharp enough for a digital advertising product without overcomplicating the message.
Credits
Graphic Design: Ezgi Nazlı & Berkay Sargın
Motion Graphics: Çağatay Güçlü
SFX: Çağatay Güçlü